We are an award-winning audio-visual production agency that delivers smart, strategic communication solutions through corporate videos, TV commercials, radio commercials, interactive DVDs, videos streamed for the web and print marketing.
Big brands trust us.Agricultural giants like working with us.
The health, education and public sectors call on us to produce simple solutions for complex subjects.
Our approach is to get clear on your strategy before we get creative in the production studio.
At Anvil Media, our role is similar to the “anvil” at the hand of a blacksmith or a jeweller: it’s our job to create a useful and beautiful solution for you.
We mould integrated communications solutions through a rigorous process of strategic planning, creative-concept development and polished technical execution.
In our work, we bring together a rich lateral understanding of metropolitan and rural audiences to deliver audio-visual productions that are culturally sensitive, smart and “sustainable” towards your bottom line, your brand and Australia’s natural resources.
Our head office is in Sydney and we have a local presence in Brisbane, Melbourne and Canberra.But our audio-visual productions take us beyond the capital cities to the communities, farms, and landscapes of remote and regional Australia.
The MASS market difference
At heart, we create audio-visual productions that help your audience connect emotionally with you.
And once your audience feels the way you need them to feel, they’ll do what you need them to do.
Our job starts with identifying the right message, targeting the right audience, delivering the right format and producing the right return on investment.
That’s what we call strategy.
To do this, we have benchmarked a strategic tool called “MASS” marketing, which stands for:
- Message: What do you want your target audience to feel, understand and do?
- Audience: Who are they? What do they already know about you? What is their trigger point?
- Situation: Do you have a captive audience in a lounge room, or passing traffic at a trade show?
- Significance: What is our project “perspective”? What is our target outcome? And how do these inform the budget?
Once we have defined your MASS, our audio-visual producers start a collaborative process to deliver your strategy, including:
- Researching
- Writing
- Producing
- Presenting
- Directing.
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- Filming
- Recording
- Designing
- Editing
- Formatting.
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Which awards?
Our body of award-winning work includes:
- 2008 Summit Creative Award – “It all started with an egg”
- 2007 Gold Aurora Award – “It all started with an egg”
- 2007 Gold Aurora Award – “Jeminex: Onwards & Upwards”
- 2007 Summit Creative Award – “Coastcare CSA”
- 2008 Bronze Summit International Award – ”Water Down Under”
- 2006 AVPA Award – “Wipe-out Plus 1 & 2”
- 2001 Summit Creative Award - 4ICSC video
- 2002 Summit Creative Award – “The Australia Cotton Story”
Country is more than a place
Our understanding of Australia’s rural culture has intelligently shaped the culture of our business.
At Anvil Media, we are a collaboration of filmmakers, producers, directors, editors and journalists who gathered our experience in TV networks and newsrooms across regional and metropolitan Australia.
And it’s our combined regional experience that makes our approach to business special.
It means we’re:
- Easy to deal with
- Down-to-earth
- A bit mischievous
with our humour
- Straight-talking
- Transparent
- Fair
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- Focused on the
local community
- Collaborative.
- Resourceful
- Culturally sensitive
- Intelligent
- Passionate
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It's a code of business we’re proud to identify with.