Health & Medical

We bring strong, responsible messages to life through corporate audio-visual productions for the medical community.

National medical organisations come to us for audio-visual solutions in the areas of metropolitan and regional health, dental health, mental health, aged care, disease control, diet and nutrition, funding, research and pharmaceutical brand marketing.

The audio-visual productions that we deliver are diverse:

  1. Do you need a TV commercial to promote a new aged-care development?
  2. A corporate video to generate funding for a hospital?
  3. A promotional DVD to effectively position a pharmaceutical brand to shareholders?
  4. An interactive educational CD to train hospital staff in occupational health and safety?

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50 Years of Fluoride

Australian Dental Association of NSW One of the top 10 public-health measures of last century: water fluoridation celebrates 50 years.

Bariatric Surgery

Johnson & Johnson Australia Bariatric surgery is not for everyone. These case studies help patients decide whether stomach banding might help them overcome obesity.

Doctor training video

Aspen Pharmacare When the right injection site and technique are crucial, only a training video can ensure the demonstration is clear.

Essure pbc

Essure Permanent birth control is a major step. This educational video helps women evaluate a new non-surgical method.

Remedy

Aspen Pharmacare Music, comedy, interviews and brand awareness promotions – a radio “Remedy” targeted to busy doctors.

She Misses Him

Azheimer's Australia A powerful song plays over images of a couple struggling with Alzheimer’s, with photos of their happier days.

4 tips to a healthy strategy

For our producers at Anvil Media, the strategy behind your audio-visual production informs the creative. So we nut out your strategy well before we even enter the studio.

This approach is paramount in the medical industry, where our media solutions directly impact public health and safety.

In defining your strategy, we consider:

Target audience: Is it a metropolitan or regional market? A fraternity of doctors educated in medical terminology, or the general community that needs to hear it in plain English?

  • Distribution channel: Is your audio-visual production targeted to metropolitan TV? Rural radio? Or screened to a captive audience at a conference?
  • Call to action: Where should your audience go next? A clinic or hospital? A hotline? A website?
  • Message: Is your message an important national broadcast that calls for an authoritative narrative? Or a corporate branding exercise where our audio-visual producers need to make a compelling emotional connection?