2 ways to approach DVD production
A corporate video production team that features experienced journalists is primed for the documentary format, considering that there are just two approaches to corporate DVD production:
- As a journalist – shoot first, script later, best used under tight timings
- As a filmmaker – script first, shoot later, when timings are flexible, although spontaneity is limited.
Documentaries rely heavily on journalism and “reporting” devices such as interviews, narration, stock footage and scientific graphics. Our corporate DVD producers confidently use these audio-visual production tools to guide your target market through the fascinating story of your cause, work or brand.
5 types of documentaries
Drawing on our strong experience in broadcast journalism, our corporate video producers will guide you in the right style of documentary to achieve your strategic objectives.
Do you want to generate exposure for a social-justice cause?
Educate your customers in a position held by your company through a documentary that acts like an educational video?
Inform the public about an environmental or agricultural threat through a factual audio-visual production?
Tell your shareholders the story of your company’s rise to success in a corporate DVD that follows the documentary format?
Entertain viewers with a re-enactment of an event through a “mockumentary” that plays on Australia’s mischievous sense of humour?
A documentary could be the right avenue for you.
Just five documentary styles include:
- “Pure” documentaries, drawing on the specialised devices of journalism
- Creative documentaries, which position a real subject according to the viewpoint of the video producer
- “Mockumentaries”, an entertaining and irreverent take on the documentary format
- Docudramas, in which our corporate video producers can leverage real-life characters to re-enact the event
- Expository documentaries, where video producers can use narration to instruct the viewer in an authoritative tone.
Documentary techniques
Our corporate video producers create documentaries that align with your strategic objectives, using classic documentary techniques such as:
- Stock footage of historical events, which cut costs and authentically work historical scenes into your audio-visual production
- Real-time filming or recreations of events
- Narration and voiceover, which can educate shareholders and the public in a position that your company holds
- Interviews with real-life subjects.
The documentary is an intriguing and engrossing format that is rising in popularity among mainstream audiences. As a non-fiction treatment, it allows you to position yourself as an authority on your subject, engaging them in a detailed or personal subject.