Category: video-best-practices

Video Strategy Fundamentals

When using video to get people to act, it’s vital to recognise the way they will make that decision. Marketers call it the "buyer journey". In agriculture it's called the "adoption cycle". It's...

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5 tips to the give your video production the 'now' factor

The little girl in the opening scene of this video turned 20 this year. In the years since that clothesline scene, video took over the internet, social media became the place we watch it, and...

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Is ROI a criterion for award winning videos?

I recently judged a national video production awards competition and was stunned at the judging criteria.

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Anvil wins three bronze international awards

Anvil Media has won three awards at the 2018 GlobalTrend Video Awards, picking up bronze in the food and beverage, finance and training categories.

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