About us

Sarah Clarke is an award-winning senior journalist and TV presenter who began her career with ABC TV’s Landline program. Her career at ABC spanned 20 years working across key roles including the National Environment and Science reporter. 

Sarah was awarded the CSIRO’s “Science Journalism Prize”, the UN Association of Australia’s award for “Environmental Reporting” and the Australian Museum Eureka award for “Environmental journalism”. 

In 2013, Sarah moved to Asia and was based in Hong Kong working for the international TV network Al Jazeera as well as ABC TV. She hosted and produced a TV series “AusBizAsia” profiling successful Australians doing business in some of the fastest growing economies in the region. 

Sarah has now returned home to Brisbane where she is based with her family.

After 30 years in journalism, she understands the modern media landscape and has extensive experience in all fields – presenting, reporting and producing stories for digital, TV and Radio.

Prue Adams is multi award-winning journalist and a veteran of rural and agricultural media, having spent 24 years reporting for the ABC’s flagship national rural affairs program, Landline.

She started her journalism career at Mt Gambier, writing for both the Border Watch newspaper and reporting and presenting the nightly local television news.

An avid skier, she spent a season in a Californian ski resort, working on the local paper and hosting a radio show called The Prue Review.

Over a long career at the ABC, she filled a variety of roles in the Adelaide TV newsroom, from weekend news presenter to Chief of Staff, to 7:30 Report producer.

In 1996 she started the role of a lifetime, with Landline. It took her across Australia and the world, and she won many awards for her reporting. In 2016, Prue was named the world’s best agricultural journalist by the International Federation of Agricultural Journalists for a ground breaking documentary on the animal-born disease, Q Fever.

She now runs her own small business, Prue Adams Media – and through podcasts and video, she continues to tell the important stories of rural Australia and agriculture.

Doug is a Sydney based creative with an exceptional eye innate rhythm for editing. Doug’s main role at Anvil is to piece together our stories by cutting and assembling footage with music and graphics.

He joined Anvil Media in 2022 after a 33 year career with a national commercial broadcaster, mostly working on news/public affairs programming, but also sports, lifestyle, drama, variety and even religious programs. Some of these programs enjoyed over 1 million viewers per day, winning national ratings.

Doug grew up in Sydney and Hong Kong. Though never a farmer, he considers agriculture to be part of his DNA. “My father’s side many generations back had a lot of involvement in Merino breeding and my great grandfather was a veterinarian and research scientist for the CSIR and various state ag departments in the 1920s and 30s, specialising in cattle diseases”, says Doug. Doug’s background and expertise make him a great fit for Anvil.

Sally is an experienced journalist, producer, communicator, facilitator and people manager. Sally has produced content and managed client relationships for one of the world’s largest airlines, Qantas. Sally has had a diverse career in mainstream and corporate media, that has included experiences such as interviewing Donald Trump and producing television on the side of a mountain in Bhutan. Having traveled and worked in more than 45 countries, Sally and her family have now settled in the country, enjoying life on a working farm in the lower Hunter Valley, NSW.

Darryl delivers compelling visual media that brings our clients’ communication goals to life. He has the right expertise. He’s produced broadcast TV across metropolitan and regional Australia since 1993, including experience as a news reporter with Network Ten; senior reporter and producer for Australia’s popular rural-affairs program, Cross Country; and a presenter for the Good Taste food television show.

Darryl founded Anvil Media in 2000 to fill the niche for an audio-visual production agency that was approachable and had a particular understanding of the issues faced by those involved in primary production.

“At Anvil Media, we have substantial experience in working with organisations engaged in agriculture and associated industries. We’re also accustomed to working in remote locations throughout Australia and managing the production logistics that go with that.”

Darryl has a strong affinity with country life, coming from a family that’s been farming for generations – from market-gardening on Sydney’s (then) fringe, to inland dairying and broadacre cropping in central west NSW. Darryl holds a Bachelor of Agricultural Economics from the University of Sydney.

“I really enjoy the variety of our work and developing fresh creative concepts for our clients that are in sync with their communication and marketing strategy,” he says. “I also enjoy all aspects of production planning, hosting and presenting, and seeing the finished product achieve what it is designed to do.”

Michael’s directing and producing experience includes numerous television series for both free-to-air and Pay TV broadcasters. He has also written and directed commercials, corporate videos, educational and training films for a multitude of clients. Michael’s corporate clients are drawn from both the private and public sector, and include multi-national corporations, right through to a range of small to medium size businesses.

“I have a particular passion for travel and history,” said Michael. “These have been reflected in projects such a ‘Railway Adventures’ and ‘Australian Icon Towns’, which are just some of the productions that have taken me to all corners of the country.”

Michael’s familiarity and appreciation of the rural and regional Australian landscape is a perfect fit for many of Anvil Media’s agriculture based clients. His ‘down to earth’ style and clearly communicated approach brings out the best in the teams he works with.

“My relationships with a large number of clients stretch back over many years,” he said. “They value the time and effort I put into understanding their business and communication needs so that together, we develop a video production that accurately and creatively reflects the message they want to communicate.”

Hilary is an accomplished digital media producer who writes, directs, produces and presents video and podcast content.

Hilary has focused her career on helping organisations connect with their audience through compelling digital and print content. She creates web and social media video content that resonates with the intended audience while encapsulating the client’s key messages.

Hilary leads our work with Grains Research and Development Corporation to create video scripts articulating the latest research findings and also records podcasts with leading grains industry researchers and experts.

Print and digital media

Highly experienced in writing and distributing content including media releases and distribution to media; social media content creation and distribution; web and print articles, case study videos: CRM management; EDM distribution; graphic design and corporate materials.

Strategy development

Working with organisations across the Australian agricultural industry, she has developed and delivered successful internal and external communication programs. With a strong background in agriculture and business she provides subject matter knowledge in those fields.

Project management

Strong project management skills in delivering video productions to schedule, on budget and to a high quality.

Debra is a nationally award-winning West Australian journalist with a high-profile and successful 30-year broadcasting and communications career,
including a long working partnership with Anvil Media.

Debra is a sought-after communications professional in WA, providing media support, training and strategic advice to the public and private sectors. She is a creative video and documentary maker, writing and producing bespoke presentations for award nominations, community and government campaigns, government information presentations, safety and corporate inductions and website videos. Debra is also contracted by the Nine Network Australia to produce documentaries for national and WA audiences.

Debra has worked with the Anvil team for many years travelling throughout WA producing information videos for Australia’s Grains Research and Development Corporation.

She has also worked with the Department of Agriculture and Food WA, training more than 80 DAFWA executive and field-team members in presentations and media, many of whom have put their new communications skills into practice when appearing in Anvil-produced GRDC videos.

Much of her current consultancy work takes her around WA, from Kununurra to Esperance, working with regional State Development Commissions, growers, the resources sector and regionally based businesses.

During her many years as a journalist Debra covered local, national and international events with the ABC and networks 7 and 10. She also produced and presented news bulletins and documentaries, and was the 7 Network Chief of Staff in WA.
She remains a high profile and respected West Australian media professional.

Damien is a high-calibre design and animation professional whose presence in Anvil Media’s team adds enormous creative range and visual sophistication.He brings a diverse background in music, sound engineering, graphic design, web development, directing and video production.

He has worked internationally (New York) and in Australia, with large advertising agencies and small. His constant professional focus is producing high quality creative work that is on brief, on budget and on time.

Ability to understand a brief and supply creative and effective concepts that can be delivered on time and on budget to a high standard of quality.

Application Expert

Over 20 years of experience with After Effects, Premiere, Illustrator, InDesign, Photoshop and various sound engineering platforms. This broad application knowledge allows me to think outside of the box when it comes to creating video, animation and audio content.Strong team playerEasy to work with because he loves what he does and cares deeply about the quality of his work.

In his role as a senior producer and presenter, Dean draws on 20 years experience as a TV news reporter and 10 years as a corporate video producer.

“I really enjoy helping our clients tell their story,” he says. “Clients value my ability to understand complex issues, business models and technical details, and to simplify them into a clear, accurate and non-ambiguous story.”

Dean is well known for his creative ideas, and also for working closely with camera crews to arrange stunning visual images.

“By using my interview skills, I’m able to bring out the best in people who are often not used to being in front of a camera,” he says.

Based in Melbourne, Dean has an impressive portfolio spanning documentaries, promotional videos and a variety of safety video projects for businesses. He also conducts media training for leading private and government organisations and presents regularly on a national TV travel show, What’s Up Downunder.

“I’ve also worked extensively in education videos producing professional development resources for teachers,” he says. “Another interest is covering adventure sports. I’m a huge fan of GoPro cameras.”